When we hear the word advertising, people come up with the idea of communication in a way that it encourage, persuade or manipulate the target audience. Advertising messages are usually paid for by sponsors and viewed by old or new media. Its purpose is to convince their customers that their company's services and products are the best.
Advertising can be found in everywhere; television, internet, magazines, billboards, newspapers, radio etc. Basically, all these promotional medium aim to inform people, audiences or consumers about a certain product. Also, it's a way to communicate and to deliver the message to the society. Advertising has its positive and negative effects to the society, to the people who used to see and to hear it everyday. Although people focus on the negative effects of advertising, it is also important to know its positive side. Through advertising, company encourage to compete and provide new products and services, that eventually will encourage the consumers to buy for their needs and wants. Advertising helps people in their everyday life, they won't have to go out of their houses just to buy a product when it's possible to have it at the moment, because certain brands can be out there on the table and the choice will just depend on the consumer. In addition, all we have to do is to watch, read and listen to various advertisements around us, then the decision whether to buy this or that. Aside from all the possible positive effects of advertising it also has its negative impacts on our society. One negative effect people can think of about advertising is that it takes money; purchased online advertising, print ads in a newspapers and magazines, and even commercials on the radio costs money. Another thing, is what we call misinterpretation, advertising aims to present their product, yet some people would not believe and most says "That's just dramatization, of course." Another negative effect is the unrealistic expectations about the effectiveness of a drug or any other products and their side-effects. Advertisers can lie to their customers , that they can bend and break the truth for their own benefit, for them to promote and advertise their product.,
There will be more and more pros and cons about advertising, and I'm not really sure if this as a whole is good or bad. For me, it's a very powerful tool that can be used to widen our mind on some things we weren't aware of and it can provide us information but advertising can also make people feel worse about themselves and also can be deceiving. Remember that advertisement can create contentment but can also create people's discontentment.
References:
There will be more and more pros and cons about advertising, and I'm not really sure if this as a whole is good or bad. For me, it's a very powerful tool that can be used to widen our mind on some things we weren't aware of and it can provide us information but advertising can also make people feel worse about themselves and also can be deceiving. Remember that advertisement can create contentment but can also create people's discontentment.
References:
- http://smallbusiness.chron.com/positive-effects-advertising-24688.html
- http://smallbusiness.chron.com/negative-impacts-advertising-22146.html
