When you turned the TV on, nothing happened. There are no actors to entertain you. When you went to the movie theater, nothing was showing. There were no advertisements to tell you that anything was showing, so you went to the theater to find out. Nothing playing. There is no one to film and create movies for you. Well at least your vacation will be fun, right? Not like there will be any plays to see and there won’t be anything in the art museums. Well at least you have the shack you are living in that you made out of cardboard and sheets.
Not like you could find an architect to build you a house with all the money you’re making as an engineer."
- I guess, you get the point :) so without further ado let's move on to the main thought, here it goes.
In the Philippines year 1994, the introduction of the internet in our country change in our way of life in many different aspects. Changes that we encounter everyday. The technological evolution of our country opens so many opportunities that can enhance every Filipinos' skills that can lead them to be known all over the World. Aside from experiencing changes through the internet, another industry opens more chances and with its continuous growth, Philippines emerges the Multimedia Industry.
One of the fast growing and expanding industry in the Philippines is the media industry. It also takes the function of entertainment that is filled with celebrities from television, cinema and the music scene. It is not only for celebrities, Multimedia industry also pertain to Advertising, Broadcasting, Cable television and Publishing companies. That is why Digital art skills is a huge demand for huge businesses that is committed to excellence and quality. Multimedia in the Philippines involves working with computer-generated design element to produce a form of digital media. Having a good market for all multimedia practitioners in our country there are a lot of opportunities for them to have that may include motion graphics, incorporating text and video, visual effects, web and graphic design and also sound production. Most of the youth were interested with all these technological advances that Filipinos foresee the future of this growing business especially for those people working through art for a long time.
Colleges and Universities in our country play a big part for the growing industry of Multimedia Artists that can enhance multimedia’s ideas, concepts, designs, logo designs, and other productions. As of now there are a lot of Media companies in our country, to name a few, ABS-CBN Corporation, GMA Network Inc, Viva Entertainment, Solar T.V. network, Radio Corporation of the Philippines, etc. Filipinos were very creative and talented, they uses internet to share their works of art, an example are the viral songs of Jireh Lim, the published book of Marcelo Santos III, doodle art of Lei Melendres, an independent multimedia artist, Arielle Cruz, all the great Filipino freelancer, photographer, graphic and web designer and even film directors out there and more proud and known Filipinos artist which has a great impact in our country's multimedia industry.
To sum it up, for me, the state of our country with regards to multimedia industry, it's improving and I can envision that in the near future this industry will help the Philippines' economy.
References:
WikiPilipinas- Philippines Media and Entertainment
http://en.wikipilipinas.org/index.php/Philippine_Media_and_Entertainment
Inquirer- The case for a creative economy in the Philippines
http://business.inquirer.net/170879/the-case-for-a-creative-economy-in-the-philippines
PhilStar- Leading Filipino homes to the multimedia future
